Originally constructed in 1932, for the S.H. Kress Company, building is now one of Daytona Beach's finest historical landmarks. The Daytona Beach Kress Building is one of a series of downtown renovations painstakingly developed to accommodate Daytona 's office and retail needs. The remodeling included total top to bottom renovations.

The most distinctive and best remembered Kress stores are a group of more than fifty Art Deco buildings dating from 1929-1944 and designed by Edward F. Sibbert (1899-1982), the company's longtime chief architect. Sibbert's buildings streamlined the "Kress" image with a sleek, buff modernity, the lavish use of terra cotta ornament, and strong verticals supporting the letters "Kress". Curved glass display windows led the shopper through heavy bronze doors into an interior of rich marbles, fine woods, and large customized counters set crosswise down a long sales floor. Well positioned hanging lamps created a bright atmosphere for an endless array of inexpensive items (there were 4,275 different articles on sale in 1934). Everything from the constantly restocked merchandise to the gracious retiring rooms, and even a soda fountain in the basement, encouraged customers to linger. Like the great movie houses of the day, the dime stores, and the "Kress" stores in particular, were a popular destination during hard economic times.